When the Corporation for Public Broadcasting (CPB) reduces or withdraws funding, the effects ripple far beyond radio stations and television programs. For many community-based outlets—especially in rural and underserved areas—CPB support helps keep the lights on, pay journalists, and share vital stories. But the impact doesn’t stop there.
Local businesses and nonprofits that partner with these stations also take a hit. When community radio or public television loses capacity, the small businesses that rely on affordable underwriting, sponsorships, and cross-promotion lose a trusted platform for reaching their neighbors.
That means when CPB funding is cut, we don’t just lose programs—we lose community connection.
Why It Matters
- Local voices matter. Public media amplifies community perspectives that often don’t make it into mainstream outlets.
- Small businesses thrive with community radio. Affordable underwriting offers local businesses a way to reach loyal audiences who value authenticity.
- The economy feels it. Every dollar spent with local stations ripples through the community, supporting employees, musicians, venues, and nonprofits.
How You Can Help
If you value public media and the small businesses that depend on it, there are simple ways you can make a difference:
- Shop local. Spend your dollars at businesses that support community radio and public media. Many proudly share their partnership on-air and in-store.
- Become a member. Even a small recurring gift to your local public station helps replace lost CPB funds.
- Share the word. Tell friends why you support local public media and encourage them to tune in, donate, and shop local.
- Advocate. Contact your elected officials to remind them that public media is not just about entertainment—it’s about democracy, culture, and community connection.
A Community Effort
The loss of CPB funding is a setback, but it doesn’t have to be the end of the story. Communities have always come together to support what matters most. By rallying behind both our stations and the businesses that keep them going, we can ensure that independent, community-driven voices continue to thrive.
After all, when we support local media, we’re not just funding programming—we’re investing in the cultural and economic health of our community.