California is home to over 4 million small businesses, representing 99.8% of all businesses in the state. From family-run restaurants and boutique retailers to innovative tech startups and local service providers, these enterprises are the lifeblood of our communities. They not only drive local economies but also reflect the unique cultures and identities of the neighborhoods they serve.
Why Small Businesses Matter
Small businesses provide jobs for nearly half of California’s private workforce. They foster innovation, create meaningful community connections, and are often the first to support local causes and initiatives. During the COVID-19 pandemic, we saw how deeply communities relied on these businesses—not just for goods and services, but for a sense of normalcy, comfort, and resilience.
The Challenges They Face
Despite their importance, small businesses in California continue to face numerous challenges:
- Rising operational costs including rent, utilities, and wages
- Access to capital and fair lending opportunities
- Complex regulations and permitting processes
- Supply chain disruptions and inflationary pressures
Add to this the competitive pressure from large corporations and online retailers, and it’s clear that small businesses need our support more than ever.
How We Can Help
Supporting small businesses doesn’t always mean spending more money—it means spending more intentionally. Here’s how you can make a difference:
- Shop local: Choose independent stores over big-box retailers.
- Leave reviews: Positive feedback can significantly boost a business’s visibility.
- Engage on social media: A simple share or like can amplify their reach.
- Advocate for them: Support policies that reduce red tape and provide financial assistance.
- Attend local events: Street fairs, farmers markets, and pop-ups keep dollars circulating locally.
Looking Ahead
California’s economic future is directly tied to the success of its small businesses. By investing in them—through policy, patronage, and advocacy—we’re investing in a more inclusive, innovative, and resilient economy. Whether you’re a consumer, a policymaker, or a fellow entrepreneur, there’s a role for everyone in strengthening this vital sector.
Let’s celebrate, support, and stand with California’s small businesses—not just during Small Business Month, but every day.